Overview
Find, Reach, and Convert Your Audience
Get free, customized ideas to outsmart competitors and take your search marketing results to the next level with Alexa's Site Overview tool.
Discover even more ideas with a free trial of Alexa's Advanced Plan. You'll find the tools you need to drive more traffic, including:
- Keyword research
- Competitive analysis
- Content and SEO audits
- Audience analysis
- Website traffic statistics
Start Your Free Trial
Search Traffic
Search Traffic
The percentage of organic search referrals to this site.
Comp. Avg.
Competitor Average
The average search traffic percentage for this site's competitors.
The competitors list can be found next to the search input field above.
Bounce rate
Bounce rate
Percentage of visits to the site that consist of a single pageview.
Comp. Avg.
Competitor Average
The average bounce rate for this site's competitors.
The competitors list can be found next to
the search input field above.
Sites Linking In
Comp. Avg.
Competitor Average
The average number of sites linking to this site's competitors.
The competitors list can be found next to the search input field above.
32 Links
Competitive Analysis
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Traffic Metrics
Keyword Opportunities
Drive More Traffic
Improve results from search and content marketing. Use Alexa's keyword research tools to:
- Find gaps in your keyword strategy
- Identify high-value, buyer keywords
- Uncover competitors' top keywords
- Identify and compete against the top sites in your industry
Sign up for a free trial of our Advanced Plan to access all of our keyword and SEO analysis tools.
Start Your Free Trial
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No Results
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How to Analyze Competitor Keywords
A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.
Read
Competitive Analysis
E-Book: Maximize Your Brand’s Competitive Potential
Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?
Download
Audience Analysis
Understand Your Audience
Alexa's audience analysis tools help you discover new ways to reach your target audience.
Understand:
- What topics your audience cares about
- What sites they visit most
- What keywords they're searching for to reach your site and competing sites
- What they search for when they're ready to make a purchase
Sign up for a free trial of our Advanced Plan for access to audience insights and all of our tools.
Start Your Free Trial
No Results
Try searching for a popular competing website, and look at their categories of interest for ideas.
The Importance of Targeting in Marketing
Vague and generic messages are far less likely to resonate with audiences than specific, direct communication
Read
Traffic Statistics
Traffic and Performance
Measure your site's popularity with Alexa's traffic analysis tools. Sign up for one of our pro plans to certify your site and access:
- Sites Linking In
- Site Traffic Data
- Unique Visitor Data
- All Traffic Sources
- All Visitors by Country
- All Country Alexa Ranks
- Site Keywords
Start Your Free Trial
No Results
If this is your website, sign up and get certified to get direct measurements of your site's traffic.
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Daily Pageviews per Visitor
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Daily Time on Site
Daily Time on Site
Average time in minutes and seconds that a visitor spends on this site each day.
-
Bounce rate
Bounce rate
Percentage of visits to the site that consist of a single pageview.
Additional Marketing Tools
Build a Marketing Strategy You Are Confident In
Get access to more tools with a free 14-day trial of Alexa's Advanced plan.
Recurring Site Audits
give you an action plan to keep your site fully optimized for search.
Audience Analysis Tools
identify the sites and topics your audience cares about most.
Backlink Analysis Tools
identify link building and partnership opportunities to help grow your authority and traffic.
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